A little less guesswork. A lot more peace of mind.
From those first exciting weeks to every milestone ahead, Stork brings helpful parenting guidance, thoughtfully selected baby essentials, and personalized support together in one place. So you can spend less time figuring everything out, and more time enjoying the little moments.
App coming soon • Preview what's planned
- Guidance for every stage
- Essentials that adapt as they grow
- A company that remembers you
Because raising a little one takes more than supplies.
Diapers matter. So do the questions, milestones, and everyday moments that come with raising a child. We're bringing the practical and personal sides of parenthood together.
Guidance When You Need It
Discover age-appropriate tips, helpful resources, and ideas for supporting your child's development.
See the app concept →Essentials Made Simple
Explore thoughtfully selected products and flexible delivery plans that can adapt as your family grows.
See example plans →A Personal Touch
From thoughtful surprises to helpful check-ins, we're building an experience that makes families feel remembered and supported.
Read our approach →Your parenting sidekick, in your pocket.
We're designing a free companion app for milestones, everyday guidance and personalized ideas, with support for you, too.
- Common developmental milestones by age, and what you might notice next
- Age-appropriate play, feeding and sleep ideas
- Gentle check-ins and resources for parents
- Optional product ideas for your child's stage
Helpful parenting resources should be accessible whether or not you shop with us. The app is planned to be free, with no subscription required.
- Offer two different fabrics and let them reach
- Hold a rattle just out of reach during tummy time
- Read a high-contrast board book together
Support first. Shopping only if it helps.
- 1Free app
Start Wherever You Are
Expecting your first baby? Navigating toddlerhood? Find helpful resources for your current stage.
- 2Free app
Explore Personalized Guidance
Discover activities, milestones, and suggestions that help you feel more prepared.
- 3Optional shopping
Find Essentials That Fit
Browse thoughtfully selected products and explore flexible plans based on your family's preferences.
- 4Both, together
Grow Together
As your child develops, the guidance and recommendations can evolve with your family's needs.
The parenting app: free for everyone
Milestones, guidance and check-ins with no purchase or subscription needed. Coming soon.
Essentials and delivery plans: optional
Shop one-time or set up flexible deliveries if they make life easier. Skip, change or stop whenever you like.
Every family has its own story.
Every baby grows differently. Every parent has different questions. We're building Stork to get to know your family's preferences, celebrate milestones, and make everyday decisions a little easier.
These are examples of the experience we're designing, not features that exist today.
"Hi Maya's family! Three months already? Here's what you might notice over the next few weeks, and a little something to help you celebrate."
A thoughtful welcome note
A personal hello from a real person when you join.
Milestone reminders
A gentle heads-up about what many babies do next.
Next clothing size
A nudge when the onesies are about to get snug.
A small birthday surprise
Because first birthdays deserve a little celebration.
Check-ins for new parents
Asking how you're doing, not just how baby is.
A book or toy for this stage
One idea at a time, matched to your child's age.
The essentials handled. More time for what matters.
From diapers and wipes to feeding supplies, toys, books, and clothing, we're exploring a simpler way to keep up with your growing family's needs.
- Choose your essentials and customize what's included
- Add optional extras like play kits, books or the next clothing size
- Skip, change or pause deliveries, and adjust as your child grows
- Get ideas for the stage that's coming next
Start where you are: bump, newborn or toddler
Illustrative starting points, not final tiers. Pricing isn't set, every item would be customizable, and a plan is never required to use the free app.
Bump
Getting ready, one calm step at a time.
- Prenatal vitamins and comfort basics
- A hospital bag and recovery kit around week 35
- A newborn box timed to your due date
- Due-date guides and checklists
First Year
Diapers, feeding and play for month one to twelve.
- Diapers & wipes with a heads-up before size changes
- Formula or nursing supplies, if you want them
- Stage-based play ideas
- Bath, skin and health basics
Baby to Toddler
From first diaper to first steps.
- Everything in First Year
- Starting-solids ideas around 6 months
- Toddler play every few months
- Formula-to-milk transition reminders
Little Years
All the way to potty training and preschool.
- Everything in Baby to Toddler
- A potty-training box when you're ready
- Preschool play ideas
- Toddler meals and snacks
A thoughtful beginning for a growing family.
An introductory baby box and a shared shower fund that friends and family can contribute to together. Less time managing a registry. More time getting ready for baby.
Thoughtfully selected
Thoughtfully selected products, with clear information about materials, ingredients, and certifications, so you can shop with greater confidence. Our selection standards
For every budget and preference
Plant-based and lower-plastic options alongside dependable everyday basics. Cloth or disposable, breast or bottle: there's no single right way.
Reliable by design
We're designing deliveries around your child's pace so essentials arrive before you need them. Our reliability principles
Here for the little things, and the big milestones.
Fictional examples of how we hope Stork could help. These are not customer reviews.
Expecting a first baby
A parent at 30 weeks uses the app's checklists to feel ready, then chooses a newborn box timed to their due date.
A baby on specialty formula
A family keeps guidance from their pediatrician front and center, and sets up deliveries for the exact formula they've chosen.
A busy toddler household
Parents use only the free app for play ideas and milestone tips, and buy a single gift box when a friend has a baby.
Growing with your family.
Preview the free parenting app we're planning, or explore a sample plan.