Growing with your family • Parenting guidance, thoughtful essentials, and a free companion app coming soon Early-stage mockup
Example plans

The essentials handled. More time for what matters.

From diapers and wipes to feeding supplies, toys, books, and clothing, we're exploring a simpler way to keep up with your growing family's needs.

These four plans are illustrative starting points, not final subscription tiers. Prices, product combinations and timelines aren't set yet. Every plan would be fully customizable, and a plan is never required to use the free parenting app.
Pregnancy

Bump

Getting ready, one calm step at a time.

Example plan · pricing not set
  • Prenatal vitamins and comfort basics
  • A hospital bag and recovery kit around week 35
  • A newborn box timed to your due date
  • Due-date guides and checklists
Optional add-ons: Nursery & sleep basics · Books for baby's bookshelf · Postpartum care for you
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0–12 months

First Year

Diapers, feeding and play for month one to twelve.

Example plan · pricing not set
  • Diapers & wipes with a heads-up before size changes
  • Formula or nursing supplies, if you want them
  • Stage-based play ideas
  • Bath, skin and health basics
Optional add-ons: Play kits · Next-size clothing · Pacifiers & accessories · Board books
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0–2 years

Baby to Toddler

From first diaper to first steps.

Example plan · pricing not set
  • Everything in First Year
  • Starting-solids ideas around 6 months
  • Toddler play every few months
  • Formula-to-milk transition reminders
Optional add-ons: Play kits · Toddler snacks · Clothing sizes · First stories
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0–4 years

Little Years

All the way to potty training and preschool.

Example plan · pricing not set
  • Everything in Baby to Toddler
  • A potty-training box when you're ready
  • Preschool play ideas
  • Toddler meals and snacks
Optional add-ons: Play kits · Books · Clothing · Birthday surprises
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Flexible by design

Your plan, shaped around your family

The long-term vision is convenience and flexibility, not a rigid package.

Choose your essentials

Start with only what you need: diapers, wipes, feeding supplies, or all of it.

Customize what's included

Swap brands, change quantities and pick materials that fit your preferences and budget.

Add optional extras

Stage-based play kits, board books, the next clothing size or small accessories, only if you want them.

Adjust as they grow

A heads-up before the next diaper or clothing size, so changes feel easy rather than urgent.

Skip or change deliveries

Move a delivery, skip one, or pause entirely. No contracts planned.

Ideas for the next stage

Optional suggestions for what's coming, connected to the guidance in the free app.

Let's explore what could work for your family.

Answer a few questions to see an illustrative delivery timeline. Nothing is ordered or saved.

Build a Sample Plan →