Growing with your family • Parenting guidance, thoughtful essentials, and a free companion app coming soon Early-stage mockup
Reliability principles

Essentials that show up before you need them.

Running low on diapers at 11 p.m. is stressful. Formula shortages, like the one in 2022, are worse. Reliability is one of the principles we're designing Stork around.

These are planned principles, not guarantees. Stork is an early-stage concept: there are no warehouses, stock reserves, shipping commitments or reimbursement policies yet. Any real commitments would be confirmed, and reviewed, before launch.

1. Timed to your child

We'd like each delivery to arrive comfortably before you'd run low, based on your child's age and the changes you make along the way.

2. Extra care with formula

We're exploring ways to help formula-fed families feel secure, such as setting aside their chosen formula. We'd never switch a family's formula without asking.

3. Making it right

If something goes wrong, we want a real person to help quickly and kindly. What that looks like in practice is still being worked out.

Ideas we're exploring

  • Gentle heads-ups before diaper and clothing size changes
  • Easy skip, change and "send it sooner" options
  • Options for specialty formula families
  • Clear, human communication if a delivery is ever delayed

Why we're careful here

Parents rely on essentials. We'd rather promise less and deliver more than make a guarantee we can't back up. When these capabilities are real, this page will say exactly what's covered.

See how a plan could work.

An illustrative timeline, with nothing ordered or saved.

Build a Sample Plan →